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What Should You Ask?
The worst thing to say when asked if you have any questions
is "No." Instead, use this opportunity to demonstrate
that you've conducted research and have been listening critically
during the interview.
Though you never want to put an interviewer on the defensive
(for example, by asking how the CEO's tax fraud trial is going),
you can ask about the business and the market. Here are some
examples (to be used only if applicable):
- How have the recently announced government regulations
affected your business?
- I see that your main competitor, X, just released a new
version of its widget. What effect, if any, did this have
on your sales strategy?
- I gather from your Web site that your manufacturing facilities
are in Singapore, marketing is in Idaho, and the sales force
is around the country. Have you found the decentralization
to be a challenge?
- The article about your marketing strategy in Business
Week was very informative. What was the internal response
to the piece?
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