Perks and Privileges
Toys 'R Us pays you 4% back on all store purchases made with
its Visa. Eddie Bauer awards points toward merchandise when
you use its card. And you have to pay $10 for a Spiegel catalog
if you're not a loyal card carrier.
With more and more credit cards flooding the market every
day, issuers are forced to add bells and whistles to make
their terms more appealing. Many issuers have forged partnerships
with national retailers in order to provide discounts and
cash rebates to gain favor with consumers.
Marketing perks and privileges include:
- Cash rebates
- Frequent flyer miles
- Discounts and coupons with retail stores, hotels, and
car rental shops
- Telephone calling cards
- Auto and gas purchase rebates
- Complementary insurance policies
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