What Do Women Want?
By Dr. Judith Briles
As a Smart Money Woman, the things that you do to achieve financial independence don’t need to be complicated. When it comes to money, thousands of women I have met over the past year at workshops and conferences have shared their thoughts and concerns about their money lives and futures. What they do with their money is woven into the 10 key areas below. See if any match your expectations, needs, and concerns.
Many of us are feeling a vertical squeeze today between financial and emotional responsibilities for both kids (sons and daughters don’t move out as soon as they did in previous generations) and parents (mothers and/or fathers who need or require financial and emotional support).
When women invest their money, they want to be secure in the notion that the individual with whom they work or the place where they invest their monies will react or behave in a stable manner.
Will my money be safe? Will it be accessible? Will I be able to sleep at night?
If Social Security converts to a form of private fund, will it be solvent? Will my dollar today keep up with whatever inflation there is tomorrow? Will my monies have real value tomorrow, next year, when I retire?
Will the stock market yield the same type of returns in the new millennium? No one has a crystal ball. The Smart Money Woman wants to know what strategies fit her lifestyle as well as her overall objectives.
Because of the statistics showing that women live longer than men, their investing strategy must help them become self-reliant in money matters. In assessing options, determine if a particular investment approach is nothing more than a hot investment fad or something that, if implemented today, will be viable and profitable when it comes time to retire. Will yesteryear’s investment market be as successful as tomorrow’s?
Women must learn to filter out the problems that they have no role in or control over. Instead, women need to be creative and start working on the solution side of the ledger. Mistakes will be made, but movement is what we need–not paralysis, procrastination, or politics.
When women are satisfied that they`ve followed the right strategies for themselves and their families, both professionally and financially, they ought to cheer their success. Bravo to the Smart Money Woman who knows that she is on track and celebrates her success.
Which of these 10 areas strikes a cord in you? What do you want?